A Look at Business Cards

The business card─ a  little gem of cardstock that can often be your ticket into a new world of career possibility.  But, just like anything else in this confusing world of business, there are ways to working the business card strategically.  Emily Post unfortunately didn’t make it to the business card section as she was building her empire of manners. Alas, all is not lost as the RSP has a list of Do’s and Don’ts for the business card circuit.

Don’ts:

• Don’t write on a business card in front of the other person (MUST DO! write thoughtful details about the person you have met on the back of the card AFTER  that person is out of your presence……E.g. Kids' and spouse’s names, favorite sports teams, etc)
• Ask/give your business cards at inappropriate times (in a women’s restroom, at a funeral, you get the picture….use your judgment)

Do’s:

• Look at the business card. Store your new contact’s name to memory (at least for the short term!) and then put it away for safe keeping to be exercised in the near term
• Do read up on cultural norms: Different countries have different MOs to the business card. For example, business cards are always received with two hands in Japan.
• During a meeting, do place the business cards on the table in front of you in the order people are seated.
• Don’t be shy passing out your business card or following up with a recent business card contact. Savvy networker can always find another excuse to establish communication with someone
• Ask for the order in conjunction with your card.  No one will know what you want unless you ask
• Have a personal contact card: The RSP has seen millions of ecru business cards with corporate logs and Times New Roman texts (*yawn).  Personal contact cards are not only less intrusive and often more appropriate for informal settings, but also can stand out/pop amongst a set of traditional business cards. The following are some great! examples from Kate Spade at Crane.com:

Comments

[Becky]

Kate Spade stationary is great, but for a more affordable and personalized option I use the Moo.com mini cards for my personal cards. Their smaller size sets them apart from the standard business card and you can choose from a great variety of designs or create your own for just around $20. (No, I do not work for Moo)

[Laura Randolph]

Thanks Becky! Just checked out Moo's mini cards. They are great! I love the durable colorful boxes they come in. Great recommendation! - RSP