the elevator pitch

Everyone needs an elevator pitch. So named because it should last no longer than the duration of the average elevator ride, the elevator pitch is being able to speak to the highlights of your business contribution or describe what you want in 30 seconds or less. Chance works in mysterious ways.  You never know when that key influencer or boss will have a few moments to hear what you have to say. Be it for landing your next job or for drawing attention to your value in your current work situation, you always need to armed with a fresh elevator pitch and ready to sell yourself when opportunity knocks.

The RSP has compiled the following tips to perfecting a killer elevator pitch: 

• Short Concise, Focused: Keep your pitch to 30 seconds or less. People (especially important ones) have very short attention spans.

• Know your Audience: How is what you are pitching going to impact the person you are speaking to? Frame your pitch around what your key influencer values and the business dialect that he or she understands. 

• Well delivered: Practice your elevator pitch. Have someone listen to you deliver it and help you cut out unnecessary content. Ask your listener to restate your key messages to ensure that it is crystal clear. 

• Memorable: Add some sizzle to your pitch. These are the highlights about you or your business. Make them interesting and worth remembering. 

• Numbers are Good: If possible, equate your value or success highlights to numbers in your elevator pitch. Numbers speak for themselves.  

• Ask for the order: Don't forget to close your pitch by asking for what you want and providing a means to follow-up. Hand the influencer your business card (if not already an office colleague) and ask for a meeting or opportunity to follow-up on what you just pitched. Your elevator pitch should be so sharp and convincing that it leaves the influencer wanting to hear more. Enter your next meeting.  

Good luck working the elevator circuit ladies! 

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